As technology advances, artificial intelligence is becoming a very prominent adoption in order to automate and improve previously manual tasks. These technologies are soon to be adopted by email marketing groups, but you can get a head start on it by learning what the AI will analyze, and integrate these subjects into your current promotions. […]

There are many misconceptions concerning email lists, with some more severe than others. These are the five most notable mistakes people make when designing email lists. Number 1: Email addresses are valuable. Many businesses and start-ups don’t see value within each of the email addresses that choose to join their mailing list. Bogging down their […]