Convergent Media Group

CMG is a large, full-service creative agency in Pula, Croatia.

Who is CMG?

CMG is a large, full-service creative agency in Pula, Croatia. With over 200 employees, the company has many blue chip clients across the globe.

The Problem

CMG manages the international websites of many top american companies and brands. These multi-language localized sites needed to be modernized to make updates more efficient. However, CMG was not sure of the best way to move forward, strategically or operationally.

The Solution

We engaged in three separate projects for CMG.

  1. A project to come on site, assess CMG’s approach to digital product development, and design a technical strategy to transform their digital development approach to an Agile Methodology.
  2. A project to design a technical solution and coding approach to modernize their client websites.
  3. A project to use our developers to execute the building of the new client websites on their behalf and in tandem with their own development team.

Specific Technical Challenges To Overcome

To more efficiently manage familiar brand sites with multiple language needs, Visible Magic proposed building JamStack applications in a scalable way using React.js

Integrating with a Content Management System (CMS) called Contentful, the sites were built in a way that components could be reused but also as React apps that generated static websites with a front end API.

This made the sites very secure but also extremely fast on the client side.

The Result

Not only did CMG become more efficient as a team after Visible Magic’s consultation, but the product they delivered (and continue to deliver as our partners) remains scalable, fast, and secure.

Our Other Projects

We provide end-to-end technical solutions for enterprise, brands, digital agencies, and startups.

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