Before all the NFT and bitcoin media hype a client approached us with a question: could we pay people to watch videos? The short answer was “Yes,” but how could you be sure that the user was actually paying attention? And how could you ensure the cash would get to the right place?
The client had tried a few clever tricks to get this thing to work but nothing would do exactly what they wanted.
They turned to Visible Magic for website development and the results were extraordinary.
HypeHop wanted to pay real cash to users who watch videos online. To do this, it had to have a way to watch users. Visible Magic created a system that let users watch the videos and rewarded their time and attention.
The solution was complex: because users were wary, the team wanted a secure way to confirm users were watching their videos without invading user privacy. The functional requirements also stated that the system should be able to use machine learning algorithms to recognize emotion and disinterest by watching an anonymized model of the user’s face.
Visible Magic launched the product in four weeks. The first two weeks were spent creating the complex, blockchain-based backend and front-end facial recognition system. The rest of the time was spent adding features and finalizing the interface.
The front end was a React application connected to a customized video player that connected to a computer vision system. The backend used a Node.js for the blockchain interaction and the team then used a number of pre-computed face-tracking models to add the eye tracking functionality. The final part, the emotion sensing, took a few days.
The final product was a success. Visible Magic and HypeHop teamed up to build something highly unique and the company was pleased with the results. “Visible Magic makes the hard things easy,” one client rep told us during a final call.