Jaywalk was a funded startup with one goal: to help people walk more. The app idea was simple: for every mile walked, users would get coupons, prizes, and cash. The team had a dream that people would use Jaywalk to encourage each other to walk to lunch instead of hopping into a car. The best thing? It was working, but their MVP didn’t have all of the features they needed to be successful.
The team needed a brand new Android and iOS app as well as a secure back end. Because the team was collecting potentially sensitive data about customers, including location data, the whole thing had to be buttoned up completely. Further, the app had to work in multiple timezones around the world and collect information for sponsors who could reach out to nearby customers for deals and coupons.
The first version of their app was written quickly and without much thought for scalability and the app was taking off. They needed a scalable solution and they needed it fast.
Visible Magic worked with the Jaywalk team to define requirements and build an app that would work for their budget and audience. Because the app was already on phones they had to be careful. After all, they didn’t want to alienate current customers.
By creating an all new app on the backbone of the original design, Visible Magic was able to create a seamless experience for new customers and previous users alike. They built the entire backend using Django and secured the location data completely, encrypting it and preventing unwanted access. They also rewrote the app for Android and iOS using React Native.
Because the app had to work on Android and iOS, the Visible Magic chose a fast, hosted backend API server based on AWS and connected it to native apps on both platforms. The apps themselves were super fast and super smooth thanks to a detailed design sprint that allowed the customer to pick and chose the upgrades they wanted. Rather than using legacy code, Visible Magic was able to rewrite the whole thing using the same databases while adding speed, security, and usability to the package.
Jaywalk was a success. Thousands of users walked millions of miles using the app and the new version was a huge hit with fans. Thanks to Visible Magic, a simple MVP turned into a usable and powerful product in just a few weeks.
The sum of the parts (prototype, UX strategy/design, and programming development) coming together for a complete product
Identifying the best technology to meet the user and design needs so that an elegant and efficient solution can come to life
Listening to users to hear their needs and then let that data reveal the path to an empathetic and beautiful design
Rapid prototyping to test a theory, prove a concept, or test the waters before fully productizing