Adept Marketing is a full-service creative agency in central Ohio. Their growing list of clients sometimes brings utilization challenges. They tapped Visible Magic to help bring their work to life during times when their technical resources are maxed out. One such project was “Patience’s Journey” for Compassion International. Compassion International is a nonprofit whose sponsorship model has helped 1.9 million children worldwide. “Patience’s Journey” was a success story explaining how the Compassion program helped one young woman, named Patience, escape poverty. The proposed learning experience would serve as a teaching tool to get the value of the program across.
The Covid19 Pandemic disrupted the typical method that Compassion used to educate volunteers and supporters— involving a semi-truck that travels the United States and sets up in a community for a few days. Within the truck’s trailer is a realistic representation of a developing country’s environment where participants step into the environment to experience the story of a child growing up in that setting. That experience served as a successful channel for the brand, driving many conversions by inspiring people to sponsor a child, and the original plan was to host Patience’s Journey within that mobile environment. However, with lockdowns in place across most of the country, in-person meetings became impossible. Adept was tasked with solving this problem and came to us to help activate their designs.
Adept proposed an advanced, highly interactive website design that utilized looping, fullscreen background video as well as ambient sound effects and more. However this had also had to work seamlessly on mobile devices where that kind of interaction could be battery-intensive.
When all the requirements were assessed, we identified:
The need to build a sophisticated video player
The need to include audio, subtitles, autoplay, and mobile support
The need to be programmatically controllable from the application
All features needed to work seamlessly across multiple platforms
The store locator feature in the legacy apps was the key feature used by consumers. It did not exist in the main bill-paying app that the users would be transitioning to so it needed to be recreated in the target app.
Essentially, this meant that there were two complete projects running in parallel, assigned to this product manager.
Next, the featured needed designed, sprint planned and executed
First the new store locator app needed new requirements written and backlogged
Ultimately, the critical timing of the transition between these two projects and all their dependencies needed coordinated with a tight window of deployment, prior to a holiday schedule of massive use.
Meanwhile, customer transition planning took place, coordinated with multiple marketing teams.
The transition successfully took place with minimal shrinkage in user base and with no deterioration in ratings and reviews of the target bill-paying app.
Mobile Аpp, Programming, UI/UX Design, Prototyping