Project portfolio

Synchrony Mobile Product Management

HypeHop wanted to pay real cash to users who watched videos online. But they needed a way to ensure that people were actually watching.

Who is Synchrony?

Synchrony is a $28 billion company with a large-scale, multi-platform mobile app operation that is responsible for millions of financial transactions each day.

The Problem

Synchrony needed to sunset two older mobile credit card apps and consolidate the hundreds of thousands of users to a newer, single app.

The Solution

Our product manager guided a multi-shore team of developers, quality assurance engineers, and third party agencies through a months-long roadmap to determine the best way to

01

Plan the consolidation without losing any features which required recreating a key store locator feature in the new app

02

Keep stakeholders informed

03

Develop a messaging strategy for legacy users

04

Move the users to the new platform

05

Sunset the legacy apps

06

Track and report the transition

Specific Technical Challenges To Overcome

The store locator feature in the legacy apps was the key feature used by consumers. It did not exist in the main bill-paying app that the users would be transitioning to so it needed to be recreated in the target app.

Essentially, this meant that there were two complete projects running in parallel, assigned to this product manager.

01

Next, the featured needed designed, sprint planned and executed

02

First the new store locator app needed new requirements written and backlogged

03

Ultimately, the critical timing of the transition between these two projects and all their dependencies needed coordinated with a tight window of deployment, prior to a holiday schedule of massive use.

04

Meanwhile, customer transition planning took place, coordinated with multiple marketing teams.

The Result

The transition successfully took place with minimal shrinkage in user base and with no deterioration in ratings and reviews of the target bill-paying app.

Work Performed

Mobile Аpp

Products, MVPs, and Startups

We provide end-to-end technical solutions for enterprise, brands, digital agencies, and startups.

01

HypeHop pays real cash to users who watch videos online. It watches users as they watch the videos and rewards their time and attention.
VIEW CASE

02

Fabric/Energy
Managing new energy sources is a massive task but Visible Magic created a system that meters, maintains, and controls the way energy is used globally.
VIEW CASE

03

Jaywalk needed an iOS and Android app that was powerful, easy-to-use, and international. The team at Visible Magic build the app in a few months.
VIEW CASE

04

Transcription for pennies. CheapTranscription turns an expensive proposition into something cheap, easy, and instant.
VIEW CASE
SHOW ALL PROJECTS

How can we help? Let's talk!