The last week was full of interesting releases and announcements. Here is the recap.
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AI now means Apple Intelligence (on Apple devices)
Apple announced the launch of several new features, focusing on artificial intelligence (AI), or how they called it – Apple Intelligence, security and deep integration of AI into iOS and OSX operating systems. The most interesting for us though was application automation features and enhanced security, addressing both developer and consumer needs.
One of the key features is “App Intents,” which allows users to automate applications in iOS using AI. Unlike the previous Shortcuts automation feature, which was limited and complex to use, App Intents might enable more intuitive and flexible automation. Users could direct actions in applications similarly to how they use Siri, without needing programming knowledge. Personal Jarvis might be around the corner.
Apple also spent a lot of time on UX for AI features. I liked their integration of image generation AI models, similar to those used by MidJourney, to everyday tasks, like dynamic avatars and personalized emojis generation. This eliminates the need for detailed prompts for Midjourney and simplifies the UX by providing easy-to-use, customizable visuals. This feature definitely will benefit everyday communication through Apple’s messengers.
Security Concerns and AI Integration
Apple’s decision to partner with OpenAI for their AI needs has raised some security concerns. With OpenAI’s recent staff changes and the integration of their technology into Apple’s ecosystem, questions about data security have tightened. Despite these concerns, the partnership aims to enhance Siri’s capabilities by leveraging OpenAI’s advanced models. Users’ data will be sent to OpenAI servers, prompting Apple to ensure robust security measures.
Meta and AI in B2B
Meta is also leveraging AI in its services, particularly in WhatsApp for B2B customer service. This move aims to improve customer interactions and streamline business processes. WhatsApp’s significant usage outside the U.S. makes it a strategic platform for integrating AI to enhance service efficiency and customer satisfaction.
AI in Video generation and Search
Luma.ai released their 5 seconds text-to-video generator. It’s still not OpenAI’s SORA, but a friend of ours created a video clip for his audio album, purely on Luma.ai. Recent collaborations between MIT, IBM, and other institutions, have released video indexing capabilities. AI can now differentiate and segment video content without manual input, enhancing search precision. This technology allows users to find specific segments within videos, such as cooking steps, more efficiently, demonstrating practical AI applications beyond generative models.
Final thoughts
Apple and Meta’s recent AI integrations reflect the industry’s shift towards more intuitive and automated user experiences. While these advancements promise improved functionality and efficiency, they also highlight the need for stringent security measures to protect user data. The evolution of AI in application automation, customer service, and video indexing showcases its potential to transform various aspects of technology and user interaction.
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