Fashion Icon Hugo Partners With Imaginary Ones to Launch New NFT Collection
Written by
Kasper Kaminsky
Published on
November 13, 2022
Time reading
2 minutes
As the NFT technology conquers and enters a new industry every single week it seems, we’ve reported a lot of traction in the Fashion world specifically, with a lot of Luxury brands especially stepping up their digital money making game here…
So the news of Hugo getting in the market too comes as no surprise.
Global fashion brand HUGO told reporters today that it will work with renowned Web 3.0 company, Imaginary Ones on a holistic, 360-degree metaverse experience. This partnership sees HUGO take a crucial development in its discovery of the metaverse, as the launch of its first-ever NFT collection marks another significant milestone in the global refresh of the brand in 2022. An exclusive HUGO x Imaginary Ones NFT list of 1,001 3D animations, entitled ‘Embrace Your Emotions’ (EYE), will be launched in early November. The aim of the collection is to incentivize the consumer base to get level with their emotions, and to spread a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly make gains in the global fight for mental health and overall well-being. Of the 1,001 NFTs, six characters will contain special attributes. Five characters each represent one of our everyday emotions – joy, sadness, fear, anger, and love.
The new intrinsically psychological storyline of the collection will also contribute to a charitable cause as, to celebrate the World Mental Health Day on October 10, a special sixth character bringing together all five emotions will be auctioned, with 100% of the proceeds donated to Youth Aware of Mental Health (YAM).
This comes as a proof of NFT penetrating not only monetary but emotional value in this new digital world as well.
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SOURCE:
https://group.hugoboss.com/en/newsroom/news/news-detail/hugo-partners-with-imaginary-ones-to-launch-exclusive-nft-collection