Nike, the world-renowned sportswear brand, is giving away a $5,000 cash award and an opportunity to work with its designers on a unique virtual sneaker through its “Create with Us: .SWOOSH Studio platform”.
Nike Invites Community to Participate in #YourForce1 Design Contest
Nike has recently announced the launch of its new non-fungible token (NFT) platform called .SWOOSH. This platform allows users to design their own digital wearables, giving them the opportunity to create unique and personalised items. The company has also invited members of the community to participate in a contest called #YourForce1.
The contest challenges users to build a visual storyboard on Instagram showcasing their own footwear design. Four winners will be chosen, each earning $5,000 and the opportunity to work directly with Nike designers to bring their designs to life as one-of-a-kind digital sneakers. These winning designs could also become a part of Nike’s first signature collection, which is set to launch in the near future.
The contest is open today and will close on January 29th. More information and instructions on how to participate can be found on the Nike website. The launch of the .SWOOSH platform and the #YourForce1 contest is a great opportunity for both Nike and its customers to explore the possibilities of NFTs and digital wearables. It also allows customers to be more involved in the design process, which may lead to more personalised and meaningful products.
The company wants to expand the definition of what a creator can be, which is why the .SWOOSH Studio contest prioritizes creative storytelling over creative skills. Nike has been working on its Web3 strategy for several years. In 2020, Nike also announced that it would begin testing RFID linked to blockchain technology to trace the supply chain process.
Nike’s .SWOOSH Studio Showcasing its Commitment to Innovation in the Fashion Industry
According to Nike’s press release, the company has been working on its Web3 strategy for several years and this contest is the latest step in that direction. In November, Nike acquired digital fashion house RTFKT as its first step into the metaverse. This acquisition highlights the company’s commitment to exploring new technologies and expanding the boundaries of what is possible in the fashion industry.
In 2020, Nike also announced that it would begin testing RFID linked to blockchain technology to trace the supply chain process. This move demonstrates the company’s dedication to transparency and sustainability, as it enables the ability to track the origin and movement of products throughout the supply chain. This technology is a key component of Nike’s Web3 strategy and it will be integrated into the .SWOOSH Studio contest, which will allow the winning design to be tracked and authenticated through the blockchain.
The launch of the .SWOOSH Studio contest and the company’s recent acquisitions and initiatives in the Web3 space demonstrate Nike’s commitment to innovation and pushing the boundaries of what is possible in the fashion industry. This contest is a great opportunity for creators to showcase their storytelling skills and participate in the development of the metaverse and the future of fashion.