Metaverse Goes Automotive with Nissan Hype Lab

Blockchain News Tech Web3

Nissan Motor Co., Ltd. and Nissan Tokyo Sales Co., Ltd. have launched a demonstration experiment of Nissan Hype Lab, that offers a new and innovative approach to car buying. The virtual store, set within the Metaverse ecosystem, allows customers to consider and select Nissan vehicle models and grades, as well as complete the entire purchase process, all from the comfort of their own device.

Introducing Nissan Hype Lab: A Blockchain-Powered Metaverse Experience

Nissan Hype Lab is a new initiative launched by Nissan Motor Co., Ltd. and Nissan Tokyo Sales Co., Ltd. that allows customers to study, consult, test drive, and purchase Nissan vehicles on the Metaverse. This platform leverages blockchain and Web3 technology to provide customers with a new experience that fuses the real and virtual worlds, creating a more decentralized and secure ecosystem. This initiative will also explore new sales methods for cars, enabled by blockchain smart contracts.


24/7 Access with Customizable Avatars in the Metaverse

Customers can visit Nissan Hype Lab at any time of the day, within the Metaverse ecosystem. They can move around the lab freely by setting their own avatar’s face, physique, clothes, and more, and entering the website from a PC or smartphone. From 11:00 to 20:00, virtual staff are stationed in the lab to guide visitors and introduce Nissan vehicles, leveraging Web3-based decentralized autonomous organizations (DAOs) for efficient and transparent customer support.

Test Drive and Purchase Cars Virtually with Smart Contracts

In addition to providing customers with the opportunity to consider and select Nissan vehicle models and grades, Nissan Hype Lab also offers a unique and immersive experience. With the ability to freely select the grade, exterior, and interior color of the latest models such as “Nissan Sakura” and “X-Trail”, customers can truly personalize their car-buying journey. By leveraging blockchain-based smart contracts, Nissan ensures secure and efficient transactions, removing the need for intermediaries and streamlining the entire process.

The experience does not end with the selection process. Customers can also take advantage of the “360° driving view” feature, providing a truly immersive test-drive experience, all within the secure and decentralized Metaverse. Nissan Hype Lab provides customers with a unique and forward-thinking car-buying experience, empowering customers with greater control and security throughout the entire process.


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Nissan’s Embrace of the Metaverse

Nissan Motor Co., Ltd. is one of the first companies to embrace the Metaverse in the automobile industry, leveraging the benefits of decentralization, security, and transparency in various processes involved in car development and launch. This includes vehicle development using VR in the design field, utilization of  MR to promote mastery of inspection items at production sites, and release on the Metaverse using VR. The main activities include the new car unveiling event at the virtual gallery “NISSAN CROSSING”, showcasing the potential of the Metaverse in creating more decentralized and secure ecosystems.

Pioneering Car Sales with the Metaverse

The innovative initiative exemplifies Nissan’s unique approach to car development and launch, providing a fresh way for customers to consider and select Nissan vehicles while exploring new sales methods enabled by blockchain smart contracts. With its embrace of the Metaverse, Nissan’s Nissan Hype Lab showcases the company’s expertise and forward-thinking in creating more decentralized and secure ecosystems for the automobile industry.

The Metaverse and the Automobile Industry

The integration of the Metaverse into the automobile industry has the potential to revolutionize the way customers consider and purchase cars, creating a more decentralized, secure, and transparent ecosystem. Nissan’s Nissan Hype Lab is a pioneering example of this new trend, showcasing the potential of blockchain technology in enabling new sales methods for cars and creating a more immersive and interactive experience for customers in the Metaverse. As the blockchain and Web3 ecosystems continue to evolve, it will be interesting to see how other companies in the automobile industry follow Nissan’s lead and embrace this new paradigm shift.


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