Regardless of your political affiliations, it’s hard to deny the visibility of Donald Trump’s NFT project. In terms of exposure, not many other collectible NFT projects can beat Trump’s “major announcement.”
Ironically though, the NFT card collection by the former President has set records for highs and lows.
The collection he first advertised in December 2022, sold out within minutes, generating millions of dollars in record time. However, post-New Year’s sales compared to day one are down over 99%.
This trading volume of Donald Trump’s Digital Trading Cards — which feature images of the former president dressed as a superhero and astronaut, among other things — has fallen off a cliff according to CryptoSlam.
As of Tuesday, January 10th, the project, which is publicly available on the Polygon chain, recorded just short of $22,500 in sales — a drop of 99.4% since its premiere date.
Only 49 unique buyers had interacted with the project over the past 24 hours, compared with about 2,200 in mid-December, CryptoSlam notes. Just days after the collection launched, one NFT featuring Trump’s autograph next to a picture of him in a suit was sold for 37 Ether—which converts to $49,000. Impressive (assuming it wasn’t Eric Trump who purchased it).
What does it all mean? Trump is, if nothing else, a marketer and the bottom line here is that NFT collectible cards by any type of a recognizable celebrity, persona or business brand remain a potential channel that could deliver millions worth of traction.