Advertising can seem daunting, and as a new startup, seeing little interaction with ads can be disheartening. This guide will give you a better idea as to what you should be aiming for with advertisements, and how to achieve it.
Firstly, some things advertisements can help you achieve. Advertisements are best for engaging current customers and attracting new ones as well. They also help build credibility and a loyal customer base.
Secondly, here are some misconceptions about advertising for your startup. Advertising will not create an instant customer base, solve issues such as customer service complaints and lack of funding, or sell things nobody is interested in buying.
Finally, how can you advertise better? Firstly, take careful consideration into what you want your message to be, and build your advertisement about it. Secondly, make your advertisement yours. Keep it separate from others in content, and make it stick out from the pack. Your advertisement will be fighting with hundreds of others, so you need to make yours the most memorable and compelling. Finally, give them time to succeed. You can’t expect a sudden influx of new customers the same day you release the advertisement. Rather, the number of interactions will grow exponentially over time as people see your advertisement more and more, eventually clicking on it.
For more information on these helpful tips. check out this great post by startupnation, detailing more information about advertising.