It is undeniable that one of the best methods to grow your followings is to host giveaways. However, most people can miss the mark, and let the giveaway fall flat on its face, with little to no success. We want to help change that, with some simple steps to follow when setting up giveaways that are sure to increase your following.
Firstly, remember your audience. If you specialize in selling pet food, you shouldn’t give away anything not related to pets. Otherwise, you get subscribers, but all they are interested in is the laptop you are giving away, not the product you sell. You need to ensure that you are entering people who are interested in your products, not someone who was introduced with the allure of a detached item.
Next, make a list of partner brands that could possibly promote and support your giveaway. If you can make connections with other pet-based brands, suddenly you have a huge following of pet owners all entering your giveaway, and by doing so, subscribing to your newsletter.
For the following steps, we suggest continuing by using this incredibly educational guide by sumo.com. Follow all of these steps and you will have a successful giveaway in no time at all!